Practice Playbook

Every winning team has a playbook.

Now, you can have one too.

Most doctors know that they need an office manual and an employee manual, but who has the time to put one together?

And about the time you get one together, it is outdated!

And if you do happen to have an office manual, most likely it just sits on a shelf in the basement gathering dust.

What you need is not an office manual – but your own customized Chiropractic Practice Playbook.

Office manuals and job descriptions are so 20th Century.

What you need is a manual that you can USE and that helps you build your office.

The Chiropractic Practice Playbook is a new approach to clinic organization.   It focuses on the missions and outcomes of the key elements of your business.  It includes 555 sample procedures covering 10 categories of your office.

You know you should “systematize” your office. But how? When?

This playbook answers these questions and gives you the tools you need to systematize your office so that it can run, eventually, nearly automatically.

Here is what you get:

A total of 555 sample procedures covering every aspect of a winning chiropractic team, covering the following 10 separate categories:

1    The New 3-Goals Practice Management System. A practical description of this new and effective approach to achieving your practice dreams. From dreams to the nuts and bolts needed to achieve them, this section gives you the basic framework to systematize your office. 18 Page Informational report.

2.    General Team Rules. Includes:
a)   sample Team Mission Statement
b)   30 Page Sample Employee Handbook
c)    Team Member Job Description with general description and 30 suggested team duties.

3.    Front Desk
a)    Front Desk Departmental Grading Assessment
b)    55 Sample duties
c)    General description of the position
d)    Checklist for creating your own department customized checklist.

4    Patient Accounts (Billing/Collections)
a)    Billing and Collection Departmental Grading Assessment
b)    42 Sample duties
c)    General description of the position
d)    Checklist for creating your own department customized checklist.

5    Staff Clinical (Therapy and  X-ray)
a)    X-ray Departmental Grading Assessment
b)    76 Sample duties for the X-Ray Dept.
c)    General description of the department
d)    Checklist for creating your own department customized checklist
e)    Hallway Therapy Departmental Grading Assessment
f)     97 Sample duties for the X-Ray Dept.
g)    General description of the department
h)    Checklist for creating your own department customized checklist

6    Doctor
a)    Doctor Departmental Grading Assessment
b)    32 Sample duties
c)    General description of the position
d)    Checklist for creating your own department customized checklist.

7    Case/Wellness Management
a)    Case Management Departmental Grading Assessment
b)    25 Sample duties
c)    General description of the position
d)    Checklist for creating your own department customized checklist.
e)    PLUS: Patient Progress Sheet
f)     Flow Chart for Day 1 and Day 2 Procedures
g)    Getting the Patient to Complete the Treatment Program Flow Chart
h)    Morning Case Management Meeting Form

8    Marketing
a)    Marketing Department Grading Assessment
b)    145 Internal marketing sample duties, and 93 external marketing sample duties
covering 13 separate marketing checklists.
c)    An introduction to the Marketing Manager System (sm)
d)    General description of the position
e)    Checklist for creating your own department customized checklist.

9    Leadership
a)    Leadership Departmental Grading Assessment
b)    43 Sample leadership duties
c)    General description of the position
d)    Checklist for creating your own department customized checklist.

10    Management
a)    Management Front Desk Departmental Grading Assessment
b)    55 Sample management duties
c)    General description of the position
d)    Checklist for creating your own department customized checklist.

11    Business
a)    Front Desk Departmental Grading Assessment
b)    52 Sample duties
c)    General description of the position
d)    Checklist for creating your own department customized checklist.

** Plus, a 25 minute audio CD introducing the Chiropractic Practice Playbook and how to put it to effective use.

*** PLUS, a copy of all of the documents in Word format on a CD for your customized use. These are Word Files that you can use to make your own personalized checklists.  [Note: this is for you own personal use and cannot be redistributed.]

This is full of valuable and useful content and is easily worth more than the price we are offering it at,   but we want you to have it and USE IT. This has taken us years to put together and we are proud to be able to offer it to you.

Ed Petty

Order yours now. $285  (Includes shipping and taxes.)

We will ship it out within two working days – Priority Mail.  You should have have it within 2 days after we ship.  We pay the shipping and taxes.

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