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Dave Michel, Phyllis Frase, Ed Petty

Is it time for a change?

Are your practice-building efforts not bringing in the income you need?

 Do any of these describe you?
  • Growth Oriented.  You know you can do more, want to do more, and should. You think big.
  • Your Practice Has Stopped Growing. You have not achieved the goals you hoped you would when you began your practice.  You have tried different marketing approaches, gone to the seminars and bought the binders, but your practice stays stuck.
  • Roller Coaster.  You are tired of the roller coaster: up one month, down another. You seem to be able to  push the practice forward with a lot of effort, only to have the appointment book dry up a month or two later. The stress is wearing on you, the staff, and your family.
  • “Been There, Done That...” You have a mature practice that seems to have lost its life.   You have “paid your dues”, but the old tried and true procedures that worked before don’t seem to have the same effect anymore. All the new seminars seem like a rehash of the old. You know your practice needs something different.
  • Marketing and Management: Not So Much. You are an excellent chiropractor. You are just not trained, skilled, or frankly not inclined to be a business manager and or marketer. You know business management and marketing are important, but you seem to have a built-in aversion to it.
  • No Time. You could be a better manager and marketer, if you had more time. There is just too much to do.
  • Associates. You have an associate doctor, doctors, or are considering bringing one on.  But you have heard the horror stories and not sure it is worth it.
  • Need  Something. Just know you need a kick in the rear, or SOMETHING, but all the seminar companies just don’t seem to be the right fit.
  • Practice has crashed. Help! Sudden changes have caused your business numbers to plummet.

A Different Approach

We offer a different approach. 

First, we’re different.
  • Experience.  We have been working with chiropractors since 1985.  We formed our company in 1988.  Over the years, we have seen most every type of practice situations possible. We have learned what works and what doesn’t.
We are the oldest consultancy of its type in the U.S., specializing in on site services and customized practice building programs.  With clients around the  country, each week we are in doctor’s office’s working on practice development projects. From start-ups to group practices and multi-state clinic corporations, we  have gotten results and continue to do so.
  • We are not doctors.  Our perspective is not limited by our style of practicing. Gonstead, activator, MD/PT/DC, multiple doctors and multiple offices, we have helped all types.
  • All we do. This is it. This is all we do. We have made our living for a quarter of a century by just coaching, consulting, and managing chiropractic offices. This has not been something we did on the side while we sold real estate, decompression tables, or had a practice once for a few years.  We have even put up our own equity to help open a large network of offices (over 20) which we managed profitably.  (But that is another story. A wild one.)

Our service and program is different.
  • Everything we do is personalized.  When you hire us, we come on as part time staff manager and marketer.  We end up knowing you, your staff, sometimes even your mayor.
  • Our work is customized – for you. You are different and so is your situation. We help you work out practice systems that work best for you.
  • Our services are advanced.  New.   We have developed a new model of practice building that works. It is fun, profitable, and satisfying in the long run.   We are now the number one on site practice development company exclusively for chiropractors in the world.  
  • We deliver or die. Call us crazy, and many have, there is almost nothing we won't (ethically) do to help boost your practice and turn it into a profitable and long term sustainable business. We are hard working, relentless, and demons on follow through.

What You Can Expect

Personalized and Customized Service – Tailored all around you, your staff, your community.

Objective results - If you use the ideas on this site and in our products and services you will see real outcomes you can measure.  You can expect to see the following:

  • Your marketing will improve and you will get more new patients and returning patients. There are no quick fixes, but there are tried and true methods that can increase your new patients as well as returning patients. There are also many new approaches, but old or new, you can get them here.
  • Your office volume will increase. With more new patients and returning patients, improved quality of service and retention procedures go into place to create lifetime customers. All of these forces combine to balloon your practice volume.
  • You will make more money.  While this is not your only goal, there are few things worse than not having enough money to pay your bills, pay off loans, pay for kids' education, take a vacation now and then, let alone save for retirement. But improved financial solvency and business profit is the goal of any business and an essential element to support a healthy practice.
  • Improved practice systematization and office organization.  With our continuous improvement process called the Practice Development Process, your practice will gradually grow and production will not only increase, but become more consistent. Staff performance will improve and stresses will decrease.
  • Better management and leadership skills. Your primary role is that of doctor. However, you also have to be better at business, including marketing, managing, and leadership. Your proficiency in these skills will improve, allowing all your clinic operations to run more smoothly and profitably.
  • More time to devote to your greater goals. You have greater purposes. These include the welfare of your family, your church, community, your profession, and your personal development.

How Do I Start? What Is My First Step?

You can take baby steps, or dive right in.    But –  DO something...!
  • First, sign up for our free newsletter and receive our initial marketing manual - free. Sign up for our More Patients newsletter. When you sign up for our More Patients electronic newsletter, you will also receive regular practice ideas and strategies that can help develop your business. You will also receive a free 28 page Marketing Manual, and obtain access to even more of our archived practice building tools.  Newsletter.

Then, you can get some more practicing building tips, tool kits and a practice playbook.

  • Free stuff. Our web site and blog.  These have many tools, articles, and tips which can help you achieve your goals. 

 And of course, you can HIRE US!

That’s right – we are for hire and you won’t find anyone better.
There are some excellent coaches out there, but, modestly, we can say they have not had more on site consulting hours and experience or have had better results than we have.

When you sign up for any of our practice development programs , you get us - Dave Michel, Ed Petty, and Phyllis Frase.

You also sign us up as your personal coach and part time office manager and marketing coordinator. We are on your team. Through regular on site visits, and our expert use of the 3 Goals Practice Development Process, we work with you and your team to implement key procedures that take your business to the next level.  These programs are supplemented with seminars, teleseminars and support materials.

We look forward to hearing from you soon.

Ed Petty, Dave Michel, and Phyllis Frase
Petty Michel & Associates

Here's where to start:

Free: "Marketing Plan and Installation Manual for the Marketing Manager System."  This Free Marketing Plan Start-Up Manual is a guide to developing a marketing plan that works to generate more patients.  Click here to get it now for free.

Is our approach for you?

Click here to learn more about the doctors and staff we serve.

What Others Say:

Interview with Dr. Peter Kevorkian
You have been with PM&A for how long now?
----A couple of years
How has it been going?
What you recommend for other doctors:
----Check it out. …if the personalities work, you’d be crazy not to do it. It [PM&A] pays for itself.

More on Dr. Peter

Interview with Ms. Phyllis Frase"Just like chiropractic is "hands on", we are hands on. We go into the offices on a regular basis and get our hands on their practice."

More on Ms. Phyllis Frase

Petty, Michel & Associates
Practice Growth & Development Since 1988
Phone: 414-332-4511 Fax: 414-332-0909
P.O. Box 170882 Whitefish Bay, WI 53217

The material on this web site is copyright © 2000-2008 by Petty, Michel & Associates. All rights reserved.
If you copy material from this web site, our  reports, or from the Marketing Manager System CD,
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