PM&A practice development and marketing for chiropractors
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Services : Seminars
Seminars, Fall 2008



Practice Development Seminar
 for Chiropractors and Their Teams



Bad economy?

You have nothing to fear.

You can make your own economy... 
IF
you can master marketing and business development procedures.

  • Don’t want to be a victim of the economy or insurance companies?
  • Want to learn how to build a more profitable health care business
  • and provide better care and service with less stress?
Then this seminar is for you! (Yes, You!)

How can I generate more new patients consistently - and keep them?
How can I create a profitable practice in this challenging health care environment and have a life too?

As a chiropractor, these are likely two of your most frequent questions.

The health care environment is tough, and without a steady stream of new patients, you’re out of business! Struggling for more new patients, while also dealing the demands of leadership, staff training, patient education and patient finances, will sap your energy, limit your growth and happiness.

If this is you, you may feel stuck like an old station wagon in winter, just spinning your wheels.

The Mysteries of Marketing and Business Success
For many of chiropractors, marketing and business management can be a mystery. You are trained as a doctor, not as a business executive or salesperson.

The Answers
Marketing and business have basic principles and procedures that can be learned and used effectively. Mostly you hear about symptomatic quick solutions, but these will just drive you deeper into the mud.

A Model That Works - 3 GOALS MANAGEMENT
We have been working with doctors like you since 1988.  We have isolated the essential principles of practice marketing and business success into a simple system that works.

This is not our system - it is yours. So come and get it. Sign up and attend the 3 Goals Seminars and learn to profit from a marketing and management system that will work for you.



SEMINAR DATES/LOCATIONS:

Boston, MA Thursday, November 6, 8:30 to 5

Chicago, IL - Thursday, December 4,  8:30 to 5

CHECK OUT OUR EARLIER SEMINARS


GUEST SPEAKERS


Dr. Peter J. Kevorkian
Dr. Peter teaches internationally on Chiropractic Philosophy, Children and Chiropractic and Family Practice.  He is an instructor for the International Chiropractic Pediatric Association diplomat program. He serves on the Board of the FSCO and the Massachusetts Chiropractic Society.  Peter is a regular team speaker on the New Beginnings program.

A 1982 graduate of Palmer College., Dr. Peter J. Kevorkian practices with his wife Dr. Patricia A. Giuliano in Westwood, MA.  They have a very successful family wellness home/office practice and is considered the considered the “standard” in family chiropractic care and averages 2800 visits per month.

For over 10 years they have been hosts for the Massachusetts Alliance for Chiropractic Philosophy.  Under their leadership, the MACP has been a strong support group for chiropractors.  They sponsor monthly “Philosophy Nites” at their home/office.

Dr. Peter will discuss:  What choices would your patients make if they knew what you knew?
Effective patient education is the foundation of a successful practice.  Dr. Peter will share how to develop communication skills as well as how to clearly and concisely educate patients on the unique service of chiropractic.  We will discuss where and how to effectively implement education in office procedure.  Topics to be covered include:  chiropractic philosophy, visit 1 + 2 and workshops.  Dr. Peter will also go over handling the most commonly asked questions of chiropractors as well as how to create an ideal chiropractic environment.



Phyllis Frase
Ms. Phyllis Frase is one of the foremost C.A. trainers in the country, and has been a team teacher for Parker Seminars since 1998. She speaks regularly for many state associations and chiropractic colleges.  In 2007 she joined PM&A and is now a qualified PM&A consultant with Dave and Ed, coaching doctors and their teams, at their offices as well as on the phone.

Ms. Frase will discuss: The C.A.’s Role in Practice Development
A SPECIAL section for staff (and doctors) covering specific principles, procedures, and philosophy that are designed to educate and motivate staff to help grow the practice.

More on Phyllis Frase.


            




 Dave Michel and Ed Petty

Dave and Ed are celebrating 20 years of partnership in helping chiropractors grow their businesses.  Dave and Ed built the longest standing consultancy of its type in the U.S., specializing in on site services and customized practice building programs.  With clients around the  country, each week they are in doctor’s office’s working on practice development projects. From start-ups to group practices and multi-state clinic corporations, they have gotten results and continue to do so.  Some of the subjects they will cover include:

A New Approach to Practice Development.  Learn a new and practical approach to growing your practice and improving your prosperity.  The 3 Goals Practice Development Program will give you a clear insight into the health condition of your business, and what needs to be done to reach your capacity. 

Marketing.  There is no shortage of patients.  Learn 8 specific steps to creating continuous demand for your services to make your practice recession proof.

Office Management Procedures. Learn over9 specific steps to build your office into a systematized, smooth running, and self-sustaining business — that is profitable.
  • The art of patient financial consultations
  • Insurance and coding practices and trends
  • Practical staff and office management
  • Effective business and financial systems

***** Special Seminar Manual and Marketing Materials Included.

More on Dave and Ed.


FEE
$395 (Includes workbook and other materials). 

No Charge to Petty, Michel & Associate clients active on a 3 Goals Program.

Former PM&A clients receive 50% discount. 

Fee includes all staff and associates for one office, including group practices and multiple office companies (up to four offices) as well.

Boston Discount: $295 if paid by NOVEMBER 3

Chicago Discount: $295 if paid by NOVEMBER 28. 


LOCATIONS:

Boston, MA
Thursday, November 6. 8:30 to 5

Where:
Crowne Plaza Boston - Natick, MA
1360 Worcester Street, Route 9
Natick, MA 01760 Call: (508) 653-8800
www.bos-natick.crowneplaza.com


REGISTRATION FORM. PLEASE DOWNLOAD, PRINT, AND FAX BACK.


Chicago, IL
Thursday, December 4,  8:30 to 5

Where:
Crowne Plaza Hotel
Glen ellyn-Lombard
1250 Roosevelt Road
Glen Ellyn, Il    60137

Book Hotel Reservation
Online: Link
or call:1 (877) 227-6963
Hotel Front Desk: 1-630-6296000 | Hotel Fax: 1-630-6290025

REGISTRATION FORM. PLEASE DOWNLOAD, PRINT, AND FAX BACK.

.......to see what happens at our last 3 Goals Chiropractic Seminar,  go here,



Services
Three Goals

 
                                                         

Practice Development Seminars &

Programs for Chiropractors and Their Teams
  • How can I generate more new patients consistently - and keep them?
  • How can I create a profitable practice in this challenging health care environment and have a life too?
As a chiropractor, these are likely two of your most frequent questions.

Our health care environment is becoming more challenging. Without a steady stream of new patients, you're out of business!  Struggling for more new patients, while also dealing the demands of leadership, staff training, patient education and patient finances, will deplete your energy, limit your growth and happiness.

If this is you, you may feel stuck like an old station wagon in a snowy marsh, just spinning your wheels.

The Mysteries of Marketing and Business Success

For many of chiropractors, marketing and business management can be a mystery.  You are trained as a doctor, not as a business executive or salesperson.

The Answers

Marketing and business have basic principles and procedures that can be learned and used effectively. Mostly you hear about symptomatic quick solutions, but these will just drive you deeper into the mud.
 
A Model That Works - 3 GOALS MANAGEMENT

We have been working with doctors like you since 1988.  We have isolated the essential principles of practice marketing and business success into a simple system that works.

This is not our system. It is yours.  So come and get it. Sign up and attend the 3 Goals Seminars and learn to profit from a marketing and management system that will work for you.


Services : Teleseminars
Chiropractic Reimbursement Teleseminar


Show Me The Money
- A Teleseminar series beginning Thursday, September 9, 12:30 Central Time, U.S.


Services : Seminars
Seminar Registration Boston Chicago 2008 - PM&A

Download/View File ]

Services : Teleseminars
Chiropractic Assistant Training Program
A new training program just for Chiropractic Assistants is now available through Petty, Michel & Associates. The training is taught by Phyllis Frase, one of the foremost chiropractic team training in the U.S. and is a 6 month program. NOTE: This program has finished. Check back for our next series.


Services : Teleseminars
C.A. Training Program -- Our Students Speak
Some of the responses from our new C.A. Teleclasses.
Wisconsin, January, 2008


Services : Teleseminars
CA Certification in Practice Development Homework
Homework form for C.A. Certification in Practice Development. Used in conjunction with Teleconferences.
Download/View File ]

Services : Coaching Programs
3 GOALS - Program Levels of Services and Rates
Levels of Services and Rates for new Practice Development Programs.
Download/View File ]

Services : Coaching Programs
3 GOALS - Practice Progress Grid
Three Goals Practice Progress Grid. This chart divides your office into its key functions and then rates each function. How does your office rate?
Download/View File ]

Services : Coaching Programs
3 GOALS - Practice Management Agreement
Practice management agreement for PM&A Services Download/View File ]



Petty, Michel & Associates
Practice Growth & Development Since 1988
Phone: 414-332-4511 Fax: 414-332-0909
P.O. Box 170882 Whitefish Bay, WI 53217

The material on this web site is copyright © 2000-2008 by Petty, Michel & Associates. All rights reserved.
If you copy material from this web site, our  reports, or from the Marketing Manager System CD,
Manual or Binders for use in any printed or electronic media please ask permission first by email.

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