The American Chiropractic Association recognizes October as National Spinal Health Month. You can use this as a springboard and tie-in to sponsor a "Low Back Awareness Week" or "Spinal Health Awareness Month." It can be “in conjunction with National Spinal Health Month.”
Throw up some posters around the office, get some press releases off to local newspapers, and put a notice in your statements. Offer a free spinal screening, a trigger point workshop, or whatever you want. The more attractive the offer, the better. Have a staff meeting and cook up something fun. This is designed to generate referrals, but to do so, it should also generate some enthusiasm with your staff.
You can find a down-loadable poster here in pdf format. For those of you who have the Marketing Manager System CD or Binders, you may email us and we will send you two sample posters in Word format for easy customization.