The Community Education Program is a section in the Marketing Manager System’s Tool Box. It is an extensive external marketing program proven to obtain new patients both directly and indirectly.
It includes step-by-step procedures for your staff, plus 28 posters, 27 advertisements, and 17 press releases, covering 17 different health oriented themes, all customizable. The CD includes the following material, and more:
1. Community Education Program Checklist. Twenty action steps to help you educate the community and position you as an authority in natural health care.
2. Artificial Stimulants. Marketing needs short-term boosters, but long term strengthening programs work best.
3. Community Ed. Program. A step-by-step description of what to do.
4. CEP Steps to Take. This is a handy outline to keep you on track each month.
5. Different Topics. An explanation of what topics to consider, with 39 suggestions.
6. Community Services Calendar. A useful tool to plan out your CEP activities.
7. CEP Promotional Calendar - Sample CEP Planner – Sample. You might prefer this format of to plan your activities.
8. CEP Planner - Blank
9. CEP CALENDER - Sample Or this one might work better for you.
10. CEP CALENDER - Blank
11. CEP Poster Request. Fill this out and send it to your graphic artist for specific posters
12. Customizable Sample CEP Posters, Ads and Press Releases by Condition:
i. Workshop - press release
i. Workshop - press release, poster-1, poster-2, poster-3
ii. "Awareness Week" - poster, advertisement
i. Workshop - press release, advertisement, poster-1 poster- 2
ii. "Awareness Week" - ad, poster
d. Auto Injuries/Whiplash
i. Workshop - ad-1, ad-2, poster
ii. "Awareness Month" - ad
e. Back Pain
i. Workshop - ad, poster, release
ii. "Awareness Week" - poster, ad,
f. Carpal Tunnel
i. Workshop - poster, advertisement, press release
ii. "Awareness Week" - poster, ad
g. Child Care
i. Workshop - poster, ad
ii. "Awareness Week" - ad, press release, poster
h. Children's Health/ADD
i. Workshop - ad, poster
i. Chronic Fatigue Syndrome
i. Workshop - ad
i. Workshop - ad, press release, poster
ii. "Awareness Week" - ad release ad
i. Workshop - poster ad release handout
i. Workshop - release poster-1 poster-2 poster-3 ad-1 ad-2 ad-3
ii. "Awareness Week" - ad poster
i. Workshop - ad poster
ii. "Awareness Week" - poster ad
n. Pressure Point
i. Workshop - poster
i. Workshop - ad release
p. Weight Loss/Exercise
i. Workshop - release poster-1 poster-2 poster-3 poster-4 ad
q. Women's Health/Menopause
i. Workshop - poster ad
13. Data Basing Workshop Attendees Keep track of who attends your events for future follow up.
14. CEP Workshop Survey. A hand out that helps your make new patients.
15. Workshop Sign Up Sheet
16. Health Tips Program. A newspaper or radio program that takes your workshops out and into the houses and cars of your community.
17. Sample Health Tips Ad
18. Health Tips - Seniors
19. Sample Radio Show Poster
20. Plus, Three Support Phone Calls to a PM&A Consultant.
To order, click here.