PM&A practice development and marketing for chiropractors
 Marketing & Managment Products
 Marketing Modules

Subscribe to our
More Patients
Free eZine.

Email Newsletter icon, E-mail Newsletter icon, Email List icon, E-mail List icon

Marketing & Managment Products : Marketing Modules

Community Education Program

Email this article
 Printer friendly page

The Community Education Program is a section in the Marketing Manager Systems Tool Box. It is an extensive external marketing program proven to obtain new patients both directly and indirectly.

It includes step-by-step procedures for your staff, plus 28 posters, 27 advertisements, and 17 press releases, covering 17 different health oriented themes, all customizable. The CD includes the following material, and more:

1. Community Education Program Checklist. Twenty action steps to help you educate the community and position you as an authority in natural health care.

2. Artificial Stimulants.
Marketing needs short-term boosters, but long term strengthening programs work best.

3. Community Ed. Program.
A step-by-step description of what to do.

4. CEP Steps to Take.
  This is a handy outline to keep you on track each month.

5. Different Topics.
An explanation of what topics to consider, with 39 suggestions.

6. Community Services Calendar.
A useful tool to plan out your CEP activities.

7. CEP Promotional Calendar
- Sample CEP Planner Sample. You might prefer this format of to plan your activities.

8. CEP Planner
- Blank

Sample  Or this one might work better for you.

- Blank

11. CEP Poster Request.
Fill this out and send it to your graphic artist for specific posters

12. Customizable Sample CEP Posters, Ads and Press Releases by Condition:

     a. ADHD
       i. Workshop - press release 
     b. Allergies
      i. Workshop - press release, poster-1, poster-2, poster-3
      ii. "Awareness Week" - poster, advertisement
     c. Arthritis
       i. Workshop - press release, advertisement,  poster-1 poster- 2
       ii. "Awareness Week" - ad, poster
     d. Auto Injuries/Whiplash
       i. Workshop - ad-1, ad-2, poster    
       ii. "Awareness Month" - ad
     e. Back Pain
       i. Workshop - ad, poster, release
       ii. "Awareness Week" - poster, ad,
     f. Carpal Tunnel
       i. Workshop - poster, advertisement, press release
       ii. "Awareness Week" - poster,  ad
     g. Child Care
       i. Workshop - poster, ad
       ii. "Awareness Week" - ad, press release, poster 
     h. Children's Health/ADD
       i. Workshop - ad, poster  
     i. Chronic Fatigue Syndrome
       i. Workshop - ad
     j. Fibromyalgia
       i. Workshop - ad, press release, poster
       ii. "Awareness Week" - ad release ad
     k. Golf
       i. Workshop - poster ad release handout
     l. Headaches/Migraines
       i. Workshop - release poster-1 poster-2 poster-3 ad-1 ad-2 ad-3
       ii. "Awareness Week" - ad poster
     m. Nutrition
       i. Workshop - ad poster
       ii. "Awareness Week" - poster ad
     n. Pressure Point
       i. Workshop - poster
     o. Osteoporosis
       i. Workshop - ad release
     p. Weight Loss/Exercise
       i. Workshop - release poster-1 poster-2 poster-3 poster-4 ad
     q. Women's Health/Menopause
       i. Workshop - poster ad 

13. Data Basing Workshop Attendees Keep track of who attends your events for future follow up.

14. CEP Workshop Survey. A hand out that helps your make new patients.

15. Workshop Sign Up Sheet

16. Health Tips Program. A newspaper or radio program that takes your workshops out and into the houses and cars of your community.

17. Sample Health Tips Ad

18.  Health Tips
- Seniors

19. Sample Radio Show Poster

20. Plus, Three Support Phone Calls to a PM&A Consultant.

Price: $155

To order, click here.


© Copyright 2008 by

Top of Page

Petty, Michel & Associates
Practice Growth & Development Since 1988
Phone: 414-332-4511 Fax: 414-332-0909
P.O. Box 170882 Whitefish Bay, WI 53217

The material on this web site is copyright © 2000-2008 by Petty, Michel & Associates. All rights reserved.
If you copy material from this web site, our  reports, or from the Marketing Manager System CD,
Manual or Binders for use in any printed or electronic media please ask permission first by email.