Seminars and Classes
2010 Chiropractic Seminars Petty Michel & Associates
Mar 16, 2009, 19:09

September 27, 2010

Ed Petty

Petty, Michel & Associates
P.O.Box 170882
Whitefish Bay, WI  53217

Dear Doctor and Fellow Entrepreneur:

    2011 is fast approaching.

    The world is changing faster and faster and the truth is -- you are either staying up with it, or falling behind.

    Unless you -- and your team -- are constantly working at practice improvement, your patients will be seeking other offices that are.  And it won't take long before they leave. There is just too much happening.

    This is what we see, working in offices like yours, day in and day out.  And it is nothing like we have observed before: even the rate of change is increasing.

    For over 23 years, we have spent our time working with doctors just like you, and your staff, in your workplaces. We want to present to you what we have recently learned that is working.

    What you do with the information is up to you, but at least you will have it.

    Our seminar is broken into separate unique sections, each taught by a world class expert.  Any one of these sections is worth the entire seminar fee – but you get all of them.

    Our seminars are full of procedures as well as passion -- and comedy. You will get practical tips and your team with be inspired to implement them. And have fun while doing so.

    We have had many glowing responses since we launched our seminar series three years ago.  One doctor from Boston wrote us:  “I’m fired up. Loved the info on the 3-Goals concept and managing management and organization.  Best seminar I have ever been to.”  Another from Minneapolis said: “I don’t know what you guys did, but we are on fire..!”

    Bring your staff for a fast infusion of practical improvement steps and tank load of inspiration.

Here is what you get:

  • Practice Development Strategies for 2011
  • Powerful Approaches That Can Help Generate New Patients - 8 Strategies That Are Working
  • "How I Created A Stress Free Profitable Practice and How You Can Too"
  • How You Can Build A Prosperous Practice Through Chiropractic Expertise And Certainty
  • Chiropractic Philosophy for the Chiropractic Professional
  • The Chiropractic Assistant's Role in Practice Development
  • Creating Lifetime Patients with Awesome Financial Agreements
  • Three sample Patient Post Report demonstration
  • Your Higher Purpose

Here is Who You Get...


J Peter Heffernan, D.C.

J Peter Heffernan, D.C., DPhCS

Dr. Peter Heffernan has been in practice for over 35 years. He has lectured across the world for thousands of hours on spinal bio-mechanics. He has a PHd from Palmer on Philosophy, and has run a profitable 4 doctor office for many years.  He will be presenting to doctors some key concepts on practice building from a clinical perspective.

Dr. Heffernan has been in practice in Waukesha, WI since 1975. For most of this time, he has operated a multi-doctor clinic. In his own words: "Private practice in Waukesha, 1975 to present. . . Upon graduation from Logan College of Chiropractic my wife Roseanne and I moved to Waukesha, Wisconsin with our one year old son, P.J.  We opened the Bluemound Chiropractic Life Center on January 15th, 1976.  The practice grew to 100 patient visits per day within one year.  Over the next several years an associate was added and the practice grew to 500 visits per week.  The practice became a Renaissance based practice in 1978 when new patients were accepted only after attending pre-care classes.  The practice began to start 100 new patients per month from direct referrals and we quickly reached capacity.  The practice has sustained itself as a non-advertising, direct referral, family based, non-therapy practice for 35 years. Currently the practice is called Heffernan Chiropractic Clinic.  We have four full time chiropractors.  The practice integrates segmental specific chiropractic adjustments delivered using the X.Y,Z coordinate system.  Adjustments are integrated with rehabilitative spinal exercises, theraball exercises, and yoga classes.   

Renaissance Seminar Instructor, 1979-1981
Board Member, Wisconsin Chiropractic Association Board of Directors, 1994-2001
Executive  Director of Applied Spinal Biomechanical Engineering (A.S.B.E), 1986-1991
Prior to resigning this post, A.S.B.E. was being taught by seven instructors in over 60 seminar locations per year.  My commitment was 20 weekends per year coupled with the management and maintenance of a full-time practice
Life Force Doctor, Recruitment program, Life University, 2009

More on Dr. Heffernan.


Tom Potisk, D.C.
Dr. Tom Potisk has been in practice for 25 years and has had a three doctor office. He has been profitable, created a very stable clinic that allowed him to take many vacations each year.  Named chiropractor of the year in WI in 2007, Dr. tom will be talking about how he did it, and you can too.

He is being called the “down-to-earth” doctor because of his family oriented country lifestyle and his simplistic, practical, and easy to implement health advice. He is a graduate of Palmer College of Chiropractic. He has hundreds of hours of post graduate training and is certified in nutritional counseling and wellness
More on Dr. Potisk

Phyllis Frase
Ms. Phyllis Frase is one of the foremost C.A. trainers in the country, and has been a team teacher for Parker Seminars since 1998. She speaks regularly for many state associations and chiropractic colleges.  She is now a qualified PM&A consultant.More on Phyllis Frase.


Mr. Dave Michel and Mr. Ed Petty

Dave and Ed are celebrating 23 years of partnership in helping chiropractors grow their businesses.  Dave and Ed built the longest standing consultancy of its type in the U.S., specializing in on site services and customized practice building programs.  With clients around the  country, each week they are in doctor’s office’s working on practice development projects. From start-ups to group practices and multi-state clinic corporations, they have gotten results and continue to do so.
More on Dave and Ed.


Minneapolis, MN - Thursday,
April 22, 8:30 to 5
Crowne Plaza Hotel
2700 Pilot Knob Road
Eagan, MN 55121 (800) 593-5708, (651) 454-
3434 (Close to Minneapolis St. Paul Intl. Airport
(MSP) and the Mall of America) LINK

Milwaukee, WI - Thursday, May 20, 8:30 - 5
Best Western Midway Hotel - Brookfield
1005 S. Moorland Road
Brookfield, WI 53005
Phone: 262/786-9540      
Web Site: Link

Boston, MA 
-  Thursday, September 23, 8:30 to 5
Crowne Plaza Boston Hotel - Natick
1360 Worcester Street • Natick, MA 01760
Phone: (508) 653-8800 • Fax: (508) 653-1708
Web Site: Link

Chicago, IL
- Saturday, October 16,  8:30 to 5
Crowne Plaza Hotel
Glen Ellyn-Lombard
1250 Roosevelt Road
Glen Ellyn, Il    60137
Book Hotel Reservation
Web Site: Link
or call:1 (877) 227-6963
Hotel Front Desk: 1-630-6296000


3 Goals Seminar- $395 at the door -
$195 in advance.

If you have been a client of PM&A before, or attended one of our seminars before, your fee is 50%.  Also, bring a guest and they pay 50%.
Active Clients, as always are FREE

REGISTER HERE BY Using our confidential fax back Registration Form.

   Fee includes all staff and associates for one office. see what happened at our last 3 Goals Chiropractic Seminar, go here 

and here.

Here are some more comments from our last seminar:

“I don’t know what you guys did, but we are on fire! Heather loved Phyllis and sold THREE PREPAYS this morning!” “We had two new patients come in with a guest.  All three became new patients, prepaid, and left with full appointments. I ended up with an additional 96 visits scheduled”.

“Dr. Peter was fabulous. - VERY INSPIRING.” – Dr. B

“The information was inspiring, and gave me a renewed sense of life and energy.  My ability for patient education, consultations, ROFs, workshops, and creating healthier patients has all improved.”

   “Seminar was so good, just wanted more of it.” – C.A.

“Hi Phyllis! I just wanted to write a quick email to say great seminar i really enjoyed myself and it looks like you got my new CA all pumped up. She seemed very inspired when i left her. Also tell Ed I REALLY enjoyed his session and was so motivated i came right back to the office, booked 2 new referral patients AND set up a workshop and a Screening!”- Gina

 “Learned new procedures for financial consultations.  The information was EXTREMELY useful.”

“I learned about the individual departments in our office, learning what areas are strong and what are weak and what to do to make them better.  I liked seeing our staff/team members gain knowledge to bring back to the office.”  Dr. A

“Liked the information on consultation and report of findings. Dr. Peter gave us tools to use in office. All pieces of the puzzle are coming together.”  Dr. D

       “I learned how to become the doctor’s support system, handle the new patient, cluster book, recall, and learning that I have the power to lead the patients instead of the patient leading me.”

 For more info, go to:


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