Definition of Marketing Manager System
By Edward W Petty
Mar 20, 2007, 15:42
The Marketing Manager System is a specialized approach to managing the
marketing of a small business. It pulls together all marketing
procedures and projects, and ensures that they are executed in a timely
and effective manner, nearly automatically over time.
The Marketing Manager System (MMS) creates a type of operating system for
marketing that can support any type of promotional program most suited
for a particular small business or professional practice.
Most marketing projects concentrate on a particular type of promotion
or strategy for the business. Little thought is often given to who will
implement the marketing, how they will be trained, supervised, and held
accountable. Also not figured into most small business marketing is
budgeting. But the most common area overlooked in marketing is its
continued execution - how it will be sustained. As a result, many small
businesses and professional practices ride a roller coaster of success,
with new business coming in, and then not. The MMS removes much of this up and down effect, resulting in more
Developed over many years through working for chiropractic doctors and
their businesses, it is applicable to all types of professional and
small business operations.
For a more complete description of the Marketing Manager System: link.
The Marketing Manager System(sm) was developed by Edward W. Petty of
Petty, Michel and Associates, a division of Chiro-Health Management,
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