Category — General

Dr. Don Warren and his happy team of professional chiropractic assistants created one of the greatest and most fun special promotions I’ve seen a long time. They call it Spinefest.

One type of an effective Special Promotion  ties into a donation program, which in this case, was a food drive. Not only were they able to generate money for the “Feed the Hungry” program and get great publicity doing so, they also fostered good will in the community and as a result, saw their new patient numbers head skyward.

They do this every fall. A recent magazine article just came out featuring Dr. Warren on the back cover. (Note: The article states that Dr. Warren is president of his state association which is incorrect.)

What a Seminar! Our second 3 Goals seminar which was held in Milwaukee was SO much fun that if we knew it was going to be like this, we would have been doing seminars years ago.

With over 60 people attending,with veteran doctors and staff, and rookies as well, the place was rockin’.

Just a note from all of us at PM&A: For those of you who attended - Thank You! We had a great time sharing our information and meeting you all.

Hope to see you again.

Some comments below and pictures here.

First, a kind letter from a veteran office manager of 4 offices:

Dear Ed, David and Phyllis,

Wow!! I was blown away by you guys yesterday, this was information that every chiropractor and chiropractic assistant needs! I have been a C.A. for 23 years, Office Manager for 17 years, and still viewed your seminar as a beneficial learning experience. I have several procedures and marketing ideas that I will be implementing. In my opinion, The 3 Goals Seminar should be a must for any new D.C., the content was invaluable! You guys truly made my experience for the day extraordinary, thank you!

Sincerely,

Cindy S.

Here are some more comments:

“Very energetic , lots of ideas, the CA information was wonderful.”

“The marketing info is going to be helpful.” “Information was clear.” “Lots of energy and like the experience of the presenters.” “Great for new doctors.” “Patient education info was great. Good info on systems and how to keep them in place.” “Great marketing ideas in and out of the office.”

“Financial planning and collections very helpful.” “Marketing strategies were good.” “Liked most how to systematize your office.” “Liked the different types of marketing meetings.” “Information was practical, well organized.” “Clear and numbered structure.”

“I thought it was a great seminar.” “VERY HELPFUL. Lots of information and ideas that can/should be implemented in our office and mission.” “Enjoyed the overall enthusiasm of all speak sand their excitement for wellness/chiropractic.”

“3 Goals System as overall guide for practice success strategy.” “Informative and interesting. I can leave here and work on many things in the office tomorrow.” “Awesome presentation!”

February. It was Thursday morning. It snowed, oh, about 20 inches or so here in Milwaukee. Plane was thankfully delayed, which gave me the time to shovel snow for about two hours. I then headed to the airport for a straight hop over to Las Vegas. The warm desert air, though slightly smoggy, was a welcome contrast to the cold and white of the Wisconsin winter.

For those of you who have gone to this seminar in earlier years, I am sure you can appreciate the energy of thousands of your fellows getting together. I asked one of the registrars and was told that nearly 5,000 were in attendance. This was the 55^th Anniversary for Parker Seminars.

At these events, there is no way that you can take in all of the speakers, but you try to catch the keynote speakers and those in whom you have particular interest.

Starting Friday morning, we listened to the President of Parker College and Parker Seminars, Dr. Fabrizio Mancini.

I had a chance to meet him the evening before at “Club Parker”. Phyllis has worked with Dr. Mancini for 10 years, knows him well, and introduced us. Dr. Fab, as he is called, was very personable and interested in how we were doing in Wisconsin. I said we were doing “Great”. He was very friendly, without a hint of self-importance.

I learned later that Dr. Mancini was “Dr. Phil’s” (the television personality) chiropractor until Dr. Phil moved to L.A. Also, he was one of a few dignitaries called to a special meeting after 9/11 to discuss what could be done about world peace. While staying at a remote meeting place and getting ready for his talk later in the afternoon, Dr. Mancini received a 5 am call that one of his fellow presenters needed an adjustment.

He was met by a few secret service men at his door and was taken to Vice President Al Gore’s room. Later that morning, before beginning his talk, Al Gore invited Dr. Mancini to sit in the front row and began the his presentation by complimenting chiropractic.

This is the story, only roughly paraphrased by me, as told by Dr. Mancini to a special group I attended with Phyllis.

A keynote speaker was Dr. John Demartini. He had just flown in from Japan, on his way to another part of the planet. With a slight sniffle, he talked about how attracting new patients had a great deal to do with simply whether you really were ready for them, and wanted them. He talked about the importance of having a “healing consciousness.”

He also let us in on the fact that a new movie that he was working on was coming out in the fall. It will be similar to the “Secret”, only better, according to Dr. Demartini. He says that it will be called: “Oh My God”, and will include many people, including the Dali Lama as well as members of the Taliban. It will be about peace and God.

You read it here first!

I caught some of Dr. Dan Murphy’s talk, which I loved. So many references to books and studies to support the harmful affects of chemicals entering our bodies and contributing to not only poor health, but the effectiveness of adjustments. (For example: Toxic Overload by Paula Hamilton, Health & Nutrition Secrets That Can Save Your Life by Blaylock, M.D.; Poisoned Nation by Loretta Schwartz-Nobel.)

And then there was the trade show. It was like a circus with booths everywhere. The larger ones included the major sponsors like Pro-adjuster, Foot Levelers, and Chiropractic Leadership Alliance/Creating Wellness.

Hundreds of booths, probably two football fields full of chiropractic products and services all manned by doctors and attractive sales people. Maybe next year Petty, Michel & Associates should have a booth?

Early Saturday I went for an walk through the trade show before it was officially opened. I observed Dr. Gentempo, who had his sales team mustered in the booth, going over the plans for the day. A few isles over, Dr. Pisciottano was talking with his booth people before the day had started. It would be at least ½ hour before other booth operators showed up.

This was kind of a homecoming for me. About 18 years ago, or more, was the last time I attended Parker Las Vegas. I remember being invited as a guest of one the speakers to a special reception where I met Dr. Jim Parker himself.

I had a chance to sit down and catch up with our old friend Dr. Jim Sigafoose. Dave Michel and I worked with Dr. Sigafoose years ago. He continues to be one of the profession’s great philosophers. In my opinion, he is so connected to innate wisdom, has such a strong conviction and purpose, and is so utterly un-commercial, that he has been able to help many doctors and staff move beyond their comfort zones and improve their practices. We have seen it and can testify to his ability to motivate doctors, staff, and patients. He is not the youngest fellow, and if you can, I would highly recommend attending an event by him and spending some time with this truly worldly healer. (And we don’t give out many recommendations for other services.)

Actually, while we were talking, a young doctor with just a few months to go before he graduating from Parker Chiropractic College came by introduced himself. He related that he had gone with a chiropractic friend to a talk Dr. Sigafoose gave 5 or so years ago. He said it was that talk that finally convinced him to become a chiropractor. (Hi David D.!)

Phyllis gave a stirring talk to a hundreds on Friday afternoon. I continue to be impressed with her innate skills, power, and dedication to chiropractic. We appreciate her association with us, as do our clients.

Just before my plane left, I sat outside the hotel and took off my shirt and took in some warm Nevada sun. It was actually hot! I couldn’t enjoy it for long though as I had to catch my Midwest Express flight back home. Imagine my shock when I walked out to my car and the temperature was minus 5.

Over all, what a great experience! Even though the Midwest winter is cold, the warmth of the friendship, camaraderie, and mutual purpose shared at Parker will help keep me warm till the next time I attend a Parker Seminar.

We have always recommended Parker and will continue to do so. Maybe next year we will see you there too!

(More Parker Seminar Photos)