Our Experts

We began helping chiropractors by forming PM&A in 1988 in Milwaukee, Wisconsin. Our ultimate goal with each doctor is to bring about Practice Freedom. That is, creating a business that runs itself separate from the personality of the owner, allowing him or her to be free to live a balanced and prosperous life.Ed-Dave-2012


Our objective was then, as it is now, to help chiropractors develop and manage their businesses by providing personal consulting, coaching and teaching – all customized for each doctor.

We have worked with all types of health care facilities, from dentists, dermatologists, podiatrists, D.O.’s, medical doctors, but have specialized in the chiropractic profession. We both believe in and practice the natural approach to health care and the chiropractic life style.

Learn more about our history… Read more

David Michel: Dave@pmaworks.com
Ed Petty: Ed@pmaworks.com

Dana Pittner

Ms. Dana Pittner

We are pleased to have Dana Pittner as a member of our consulting team. Dana began working with PM&A in 2008, as the Director of Client Services, from the Sheboygan office.  She is a no fear “On Fire” CA who doesn’t just talk the talk.  Prior to joining PM&A, Dana served a variety of positions including Front Desk CA, Floor CA and Office Manager for a high-volume family and pediatric chiropractic office.  She is now taking her experience with CA training and Chiropractic Coaching to a higher level….Read more

Lisa Barnett

Ms. Lisa Barnett

We are delighted to announce Lisa J. Barnett has recently joined Petty, Michel and Associates as a services consultant. Prior to joining us, Lisa worked for a large chiropractic group, gaining experience in managing credentialing and licensing requirements, external marketing, continuing education, and keeping abreast of NCQA, Medicare, and documentation requirements….Read more

Phyllis Frase

Ms. Phyllis Frase

Ms. Phyllis Frase joined Petty, Michel and Associates in the Fall of 2007.

Some of you know her from her work with the Parker Seminars where she has been a team teacher since 1998.   Maybe you or your staff have heard her at a state convention in Georgia, Maine, Tennessee, South Dakota, Kentucky, or Wisconsin, where she frequently lectures and provides staff training.  Ms. Frase has also worked with the Family Practice, a national chiropractic seminar company….Read more

  Linda Skiles

We are pleased to have Linda Skiles as a member of our administrative team. Ms. Linda Skiles joined Petty, Michel and Associates in August 2001. Linda is a lifelong resident of Lyons, WI, an author, mother of three boys and grandmother of three beautiful grandchildren. As a lifelong patient of chiropractic…Read more

Tom Potisk, D.C

The “Down to Earth” doctor. Dr. Tom besides a frequent lecturer for Petty, Michel and Associates, is also our Director of Vacations. Dr. Tom has successfully run a group practice for  25 year and was voted Chiropractor of the Year in 2007 for Wisconsin….Read more

Dr. Jamie Phillips

Dr. Jamie Phillips, Chiropractor and Internet Marketer specializes in helping chiropractors design their web-sites for optimum results. Dr. Jamie Phillips is both a chiropractor and internet marketer. Her experience and expertise in both areas makes her an integral partner in Chiropractic Masters, a cutting edge internet marketing company specializing in helping chiropractors develop a comprehensive web 2.0 internet marketing strategy….Read more

Behind the Scenes

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What we’re doing, where we’ve been, and other fun pictures….Explore our album